As Seen In the Future x M.S.S Launch Pop-Up Shop

Milkmade will host a pop-up shop this Saturday, March 6th, 2015 during Abbot Kinney First Friday featuring independent footwear brand As Seen In The Future (ASIF).

In collaboration with in-house label MATERIAL STUDIES (M.S.S.). New up-and-coming lifestyle footwear As Seen In the Future will launch its spring 2015 limited release offering with an in-store reception with music provided by J. Rocc (Beat Junkies/Stones Throw) and food provided by Chef Brian Huskey (Top Chef season 11).

ASIF is led by Rich Cofinco, founder of Creative Recreation with designer/photographer and communications visionary, Nate Harvey, also known as ‘Res,’ the ASIF project is a creative release that embodies a new direction in brand concept and deviates from traditional footwear commerce.

Located in the heart of Venice, California, Milkmade is a select shop that showcases the most exciting, relevant creative movements and makers in lifestyle, fashion, and design.

RSVP now for the reception party at

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